Users Ignore Ads
Thursday, September 6th, 2007source: http://biz.yahoo.com/seekingalpha/070905/46443_id.html?.v=1
Web Usability Expert: Users Ignore Ads — Other Than Google’s
Wednesday September 5, 7:04 am ET
Web usability expert Jakob Nielsen says he conducted eyetracking studies to examine the degree to which visitors to web sites take note of ads, and reports that “at all levels of user engagement, the finding is the same regarding banners…: almost no [eye] fixations within advertisements… (more…)
