Facebook’s Brilliant Move
Facebook released a brilliant new product few days ago: Social polling
polls are created by the users and then published within the facebook community (for a fee per vote). User generated polls can be limited to a certain demographic, which is a critical feature. Running polls on the general public is considered to be very expensive and therefore they are usually limited to a particular demographic in order to study the behavior of a subset of the population whose views are of interest.
Not only this is a new source of revenue for a company that is struggling with making money from traditional banner advertisements, but it also introduces a new golden opportunity to employ the massive facebook database without compromising user privacy.
Simply well done facebook.
